Background
Vision Plus Property & Builders (VPPB) operates in the real estate and construction sector in Pakistan, offering services across residential, commercial, and retail sectors. They required a digital presence that clearly communicated their engineering, construction, property development, and project-management expertise. According to their “About” page, VPPB emphasises “technical excellence and a total commitment to clients”. visionplusbuilders.com
They cater to sectors such as commercial, retail, and residential and provide services including project management, surveys, inspections, structural design, refurbishment, and conversions.
Given this context, our task was to deliver a website that aligned with their corporate identity, showcased their service range, highlighted their infrastructure/housing-society capabilities, and provided a user-friendly, modern digital interface.
Objectives
- Create a strong first-impression homepage that positions VPPB as a credible, full-service real estate & construction firm.
- Develop a structured site architecture: services, sectors, about us, team, projects/portfolio, contact.
- Ensure a mobile-responsive design, given that many users access via phones.
- Present VPPB’s differentiators: local + national reach, engineering & technical capabilities, comprehensive service lifecycle from feasibility to commissioning.
- Incorporate strong visual branding (quality photography of projects, infrastructure scenes, construction, and real estate) to support credibility.
- Provide an easy-to-manage CMS so the client can update project listings, staff/team info, or news.
- Ensure performance & SEO readiness: fast load times, metadata, structured headings, accessibility of contact/lead-capture.
- Align the website with VPPB’s values: “Clients are our Partners … high quality services and continual performance”
Solution Delivered by Phi Horizon
- Discovery & Strategy – Engaged with VPPB stakeholders to understand their brand, target sectors (residential, commercial, retail), and key messages (engineering excellence, client partnership).
- Design Crafted UI/UX mockups: hero banner on homepage with flagship image of a housing or high-rise project; service sections with icons/visuals; team page; project gallery with sorting by sector. Colour palette and typography were chosen to convey professionalism, stability, and construction/engineering orientation.
- Development – Built on a CMS (e.g., WordPress or custom), enabling VPPB to add or update project pages, list services, and upload images easily. Included project gallery, service listings, and team bios. Ensured full responsiveness (desktop/tablet/mobile).
- Content Integration – Populated site with VPPB’s content: services list (project management, structural design, refurbishment), sector list (commercial, retail, residential) as pulled from their website.
- Performance & SEO – Images optimised, appropriate meta tags and alt-text applied, semantic markup used for service/sector lists. The contact page includes a lead form to capture enquiries.
- Launch & Training – Deployed the live site for VPPB, provided training to their team on how to update the CMS (projects, staff, news). Provided post-launch support for 30 days for bug fixes and performance monitoring.
- Brand Alignment – Ensured the website widely reflects VPPB’s brand values: technical excellence, client partnership, quality “from feasibility to detailed design, construction, and commissioning.”
Key Features & Highlights
- Hero Homepage Section – Engaging visual of one of VPPB’s large-scale structures or township development, with over-laid tagline emphasising “engineering + construction excellence”.
- Services Overview Section – Clear listing of key service categories: project management, detailed design, surveys, construction supervision, etc. Derived from the VPPB site.
- Sector-Focus Module – Highlighted sectors: Commercial, Retail, Residential (as specified in VPPB’s “Sectors” list)
- Project Gallery/Portfolio – Visual gallery of completed projects and ongoing works (high-rise, township, commercial) to showcase track record and capabilities.
- Team / About Us Page – Introduction of leadership team and company values (“Clients are our Partners”, etc.) to build trust.
- Lead Capture / Contact – Clearly accessible contact form or enquiry module to convert visitors into inquiries.
- Responsive & Mobile Friendly – Ensuring users on tablets/smartphones receive the same quality experience.
- CMS-Driven Content – Client can add new projects, update staff, and services without major developer involvement.
